Wed 18 Nov 2009
The Internet is a large place and it is growing larger day by day. But what was once the domain of scientists and hobbyists has now become a very familiar stomping ground for businesses. Online businesses, which many people operate from their homes, have been joined by legions of traditional brick-and-mortar businesses in creating Websites. But just as the business community grasped the value of having a Web presence social media took off like a rocket blast. Now many companies are reaching out to embrace social media to enhance both sales and customer service.
The traditional Web still offers many opportunities for businesses to enhance their online visibility. Web directories, survey databases, and other database-driven content help businesses show potential clients what they have to offer. These numerous business listing sites create opportunities for companies to show themselves in different contexts. But where companies are really looking for exposure now is in social media. Here is an example.
There is a northwest company called Penguin Windows. Like many companies they are listed on a large number of Web sites that provide information about companies and non-profit organizations. One example of Penguin Windows‘ use of social media is their Facebook page.
But as noted above many companies also engage with customers in other ways online. Hence, you will occasionally find customer satisfaction pages like the one for Penguin Windows. Regardless of how remarkable a company they may be, Penguin Windows have made their mark on the Web. They have made sure people can learn more about their business in numerous ways.
