Paraphrenitis Blog

The relationship between consumers and merchants has always involved some give and take in terms of credibility and responsibility. Some consumers have imposed unreasonable expectations upon products and services and when disappointed they blamed merchants for not delivering upon impossible promises. But some merchants or manufacturers have been found guilty of negligence or outright fraud.

If we look at the relationship between a business and its customers as a hostile situation we limit the opportunities for mutual benefit and growth. Some businesses do take a proactive approach to building healthy relationships with customers by offering ironclad guarantees of quality and service. Other businesses complement their products with superb customer service, especially when a product unexpectedly fails.

The quality of a business is often judged by how well it responds to costumer complaints. Unfortunately, some businesses have bad customers who lodge unreasonable complaints. About the best you can do is work patiently to resolve issues and ensure that you don’t attract more bad customers.

Many companies do offer warranties. You can find many examples of businesses whose warranties are published or discussed on the Web, such as Penguin Windows, MicroGreen, and Tupperware. When you do business with a company, be sure to check out its warranty and under what terms the warranty will be honored. You don’t want to be a bad customer.