Paraphrenitis Blog

If you take a look at London’s most renowned districts you will see that at its centre is a tremendous Matches store jammed packed with the most attractive garments from the world’s most distinguished designers. Take one click and you will notice at the heart of the World Wide Web matchesfashion.com, the greatest of Internet designer fashion.

Matches is a fashion store with a big difference, not purely because it is a superb arrangement of selection, quality and expertly edited clothes but because each store posses its own unique character designed to echo the companies London neighbourhood. With stores in pretty Wimbledon, leafy Richmond, chichi Notting Hill & art cool Marylebone, Matches are at the epicentre of fashion in London. Keep up to date with all the latest Stella McCartney fashion styles.

On a global level Matchesfashion.com stretches the Matches distinct persona to a global audience. As a one stop destination it’s straightforward to browse the designer fashion delights on offer from any location on the globe. Accessible on the Net are all the popular brand names like that of Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to designers to watch, new kids on the block, Peter Pilotto, Christopher Kane, Roksanda Illincic and Hannah Martin. Matchesfashion.com keeps your finger on the fashion pulse with just in deliveries, exceptional style guidance from mystylist, tips from our worldwide buyers and insider fashion developments from Ruth’s daily Internet blog.

If that was not sufficient then this year we will witness the launch of the Matches Editions project which is a pioneering alliance between Matches and some of fashion’s most gifted fashion designers to create the greatest & most gorgeous, can not get anywhere else, limited edition pieces. Launching this spring on a fabulous new micro site www.matcheseditions.com, Editions showcase awe-inspiring costumes from leading fashion designers Balenciaga, Halston, Alexander McQueen and many, many more.

“We have created Editions with our most eminent designers – hand selected for their directional yet lasting features – giving you an iconic closet staple that you can always return to knowing that you own a stunning piece of design…!” Bridget Cosgrave, Matches Fashion Director.

The successful Matches mix of forward thinking style and pioneering ideas owes its success to the founders Tom & Ruth Chapman. The Chapman’s set-up their first fashion outlet in Wimbledon in nineteen eight-four & ever since they have built up a considerable fashion empire which comprises of fourteen womenswear & menswear stores, a booming website matchesfashion.com & franchise outlets for DvF and Maxmara. With all of this its not surprising that Matches has produced a devoted following amongst the Capital’s most sophisticated fashionista’s over the past 19 years.